An Evaluation of Pragmatic Markers in Nigerian TV Talk Shows: A Study of Politeness Strategies
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Background of the Study
Nigerian TV talk shows have become a vibrant arena for public discourse, where pragmatic markers—such as discourse particles, hedges, and politeness formulas—play a critical role in managing interpersonal relationships and conveying respect. In these programs, speakers use markers like “well,” “you know,” and “please” to soften assertions, negotiate turn-taking, and mitigate face-threatening acts (Okoro, 2023). The strategic employment of these markers not only aids in maintaining conversational flow but also reinforces social hierarchies and cultural norms of politeness inherent in Nigerian society. Given the diversity of linguistic repertoires across Nigeria, TV talk shows offer a unique context to observe how pragmatics intersect with media performance. Researchers have noted that these markers enhance speaker credibility and foster audience engagement by creating a sense of intimacy and authenticity (Adegoke, 2024). Additionally, the dynamic interaction between formal discourse conventions and informal spoken language in these programs reflects broader social changes influenced by globalization and digital media. This study utilizes a mixed-method approach, combining discourse analysis with audience feedback, to examine how pragmatic markers are deployed to achieve politeness and effective communication. It further considers the influence of program format, host style, and audience demographics on the selection and frequency of these markers (Balogun, 2025). By systematically analyzing televised exchanges, this research aims to contribute to theories of politeness and pragmatics while offering practical insights for media practitioners seeking to enhance communicative efficacy in Nigerian TV talk shows.
Statement of the Problem
Despite the acknowledged importance of pragmatic markers in everyday communication, there is a noticeable gap in empirical research examining their specific role in Nigerian TV talk shows. The lack of systematic analysis regarding how these markers facilitate politeness and manage social interaction in televised discourse has left questions about their effectiveness unanswered (Okoro, 2023). Many presenters tend to use standard politeness strategies without a nuanced understanding of their impact, which may lead to misinterpretations or reduced audience engagement. Additionally, the interplay between formal broadcast standards and informal linguistic practices is underexplored, complicating efforts to optimize communication strategies for diverse viewerships (Adegoke, 2024). This study aims to fill these gaps by evaluating the pragmatic markers used by TV hosts, assessing their contribution to message clarity and social rapport, and proposing guidelines for more effective on-air communication (Balogun, 2025).
Objectives of the Study:
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To identify and analyze the pragmatic markers used in Nigerian TV talk shows.
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To assess how these markers contribute to politeness strategies and audience engagement.
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To propose recommendations for optimizing the use of pragmatic markers in televised discourse.
Research Questions:
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Which pragmatic markers are most frequently used by TV talk show hosts?
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How do these markers influence perceptions of politeness and credibility?
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What strategies can enhance the effective deployment of pragmatic markers in broadcast media?
Significance of the Study
This study is significant as it bridges the gap between theoretical pragmatics and practical media communication. By examining the use of pragmatic markers in Nigerian TV talk shows, it provides valuable insights into how politeness strategies shape public discourse and viewer engagement. The findings will inform media training programs and contribute to academic discussions on language and politeness in broadcast settings. Ultimately, the research offers recommendations that can enhance communicative effectiveness and cultural resonance in televised interactions (Balogun, 2025).
Scope and Limitations of the Study:
This study is limited to analyzing pragmatic markers in selected Nigerian TV talk shows. It focuses solely on televised discourse and does not extend to other media formats or non-verbal communication aspects.
Definitions of Terms:
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Pragmatic Markers: Linguistic items used to organize discourse and manage interpersonal relations.
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Politeness Strategies: Techniques employed to express respect and mitigate face threats.
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TV Talk Shows: Broadcast programs featuring interviews and discussions with various public figures.
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